Jeep Renegade Programatic Creative

This project had an existing online presence that I translated to fit within AdCreator's specs and capabilities. I was tasked to add relevant and intuitive interactivity to the creative depending on how the ad will be served based on programmatic environmental triggers. With a small window to complete this project it had to be simple and as direct as possible. I added a swipe up/down of a sunroof feature for sunny weather, a wipe off the rain from the screen during rainy days and tap to break through barriers. This design eventually got shortlisted during the 2015 IAB MIXX Award for Mobile Display Ad – Custom.